Travis Etienne Making the Most of New NIL Opportunities

September 13, 2023

Athlete Studio

Florida running back Trevor Etienne is making waves in the sports industry by maximizing his Name, Image, and Likeness (NIL) opportunities. As the younger brother of NFL running back Travis Etienne, Trevor has joined forces with his brother in an exciting endorsement deal with Ellianos Coffee, a popular drive-through coffee shop chain in the Southeast.

Travis Etienne, who previously set the ACC all-time rushing yards record at Clemson before playing with the Jacksonville Jaguars, and Trevor are now the faces of Ellianos' new line of energy drinks. The campaign, named "Ellianos Edge," features two flavors: Jag Edge and Gator Edge. These exclusive flavors can only be found at Ellianos locations in Jacksonville and Gainesville, further emphasizing the connection between the Etienne brothers and their respective football teams.

This partnership is an extraordinary opportunity for Ellianos as they capitalize on the popularity and success of two brothers playing football at different levels. While Travis was unable to benefit from NIL opportunities during his college career, Trevor is now able to showcase his marketability and expand his brand.

In addition to the endorsement deal with Ellianos, Trevor and Travis Etienne also collaborated on a promotional video for the campaign, further solidifying their connection to the brand and their shared dedication to their respective communities.

Trevor Etienne's NIL brand is rapidly growing, thanks to his impressive performance on the field. As a true freshman tailback, he finished the 2022 season with the fourth-highest rushing yards in Florida history. This outstanding accomplishment earned him Freshman All-SEC honors, further boosting his reputation.

Although he faced a slow start to the season, Trevor quickly bounced back and showcased his skills by scoring his first touchdown of the year and accumulating 84 rushing yards in a recent game. With his exceptional talent, he is expected to play a significant role when Tennessee visits The Swamp this weekend.

Trevor has also been actively building his NIL portfolio, collaborating with Sam Leaf at the Ballengee Group. Last year, he partnered with GAMEDAY Products and recently signed with the Gator-driven NIL collective Florida Victorious. In addition, Trevor released a limited edition collectible in collaboration with Gataverse, an OpenLocker fan community, before the Utah game. This autographed card grants lucky fans access to a meet-and-greet session with the Etienne brothers.

Trevor Etienne has successfully cultivated a substantial brand presence, boasting nearly 70,000 social media followers. His remarkable achievements have also earned him a remarkable $139,000 On3 NIL Valuation, positioning him among the top 500 college football NIL rankings.

The On3 NIL Valuation serves as the industry's leading index, establishing the standard market NIL value for high school and college athletes. By utilizing a proprietary algorithm, the On3 NIL Valuation calculates an athlete's NIL value based on dynamic data points that focus on three primary categories: performance, influence, and exposure.

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